Quantitative marketing research
A)usually makes it easier and faster for respondents to answer the questions (compared to qualitative research).
B)can use a large,representative sample.
C)can involve data collection by mail,e-mail,online,telephone,or personal interviews.
D)makes it easier for the research analyst to summarize answers.
E)All of these answers are correct.

Question

Quizplus · Accepted Answer

The advantages of quantitative marketing research are convenience of the respondents; larger and more representative samples; different methods of contacts like by mail,e-mail,online,phone,or in person; and use of various statistics to draw conclusions.

Quantitative Marketing Research