Which of the following statements about the role of focus groups in marketing research is true?
A) They stimulate discussion among participants.
B) They involve interviewing people in a formal setting.
C) They use close-ended,yes or no questions.
D) They are the same as opinion leaders.
E) They are the same as reference groups.
Correct Answer:
Verified
Q181: An interview with 6 to 10 people
Q190: _ are one widely used form of
Q202: A graphic diagram that tells the story
Q203: Quantitative marketing research
A)usually makes it easier and
Q204: The typical cost of a focus group
Q205: A consumer products manufacturer wants consumer reaction
Q206: Marketing research that seeks structured responses that
Q208: Mail and online surveys
A)may be more successful
Q210: Which of the following best describes the
Q211: The percentage of people contacted in a
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