Which of the following statements is true of marketing research?
A)It usually requires complex statistical techniques,so research specialists should leave planning of the research to the marketing managers.
B)It is likely to be more effective when guided by the strategy planning framework.
C)It should gather much less information,to avoid confusion.
D)It ends with analyzing the situation.
E)It keeps researchers as informed consumers.

Question

Quizplus · Accepted Answer

The strategy planning framework is useful for guiding the problem definition step of marketing research.It helps the researcher identify the real problem area and the information needed.

Which of the Following Statements Is True of Marketing Research