Which of the following statements about the marketing research process is FALSE?
A)Defining the problem is important because this decision will remain unchanged throughout the process.
B)The situation analysis step helps educate a researcher.
C)Researchers and marketing managers need to work together.
D)The situation analysis includes looking at secondary data.
E)Marketing managers often have to explain problems to researchers.

Question

Quizplus · Accepted Answer

Defining the problem sounds simple,but it's easy to confuse problems with symptoms.The problem may need to be redefined several times.

Which of the Following Statements About the Marketing Research Process