A customer has been on a carpet company's website several times,viewing different carpets.Although the company has access to this data,by the time it analyzes the data and makes the customer a relevant offer in the form of a discount code,the customer has already purchased a carpet from another website.With regard to big data,this is a matter of
A)velocity.
B)veracity.
C)volume.
D)variety.
E)value.

Question

Quizplus · Accepted Answer

Big data velocity refers to the speed at which data are generated and can be processed.Velocity is important to help marketing managers anticipate what a customer might be interested in purchasing by using real-time data.In this case,the ability of the company to make an offer when a customer is actually shopping depends on velocity.

A Customer Has Been on a Carpet Company's Website Several