Which of the following would refer to the variety aspect of the Four Vs?
A)the use of technology to collect a wide range of data
B)the speed at which data are generated
C)the amount of data in a company's MIS
D)the way data are stored and accessed
E)how data are used to create a marketing strategy

Question

Quizplus · Accepted Answer

These days data are more than just sales numbers; marketing managers can collect a wide variety of data from many sources,including social media sites like Facebook,Twitter,and Instagram,or wearable technology like the Fitbit or Apple watch.

Which of the Following Would Refer to the Variety Aspect