Which of the following statements about packaging is true?
A)Packaging objectives should focus primarily on promoting the product at the point of purchase.
B)Packaging is important to manufacturers but not to retailers.
C)Packaging decisions should be based on which package will result in the lowest possible cost to the consumer.
D)Packaging almost always increases costs.
E)None of these statements is true.

Question

Quizplus · Accepted Answer

Packaging involves promoting,protecting,and enhancing the product.Retailers need packaging to reduce storing costs by cutting breakage,spoilage,and theft.Good packages also save space and weight so they are easier to transport,handle,and display.Packaging may lower distribution costs and costs to the consumer.

Which of the Following Statements About Packaging Is True