Which of the following qualities of packaging would NOT likely turn a casual customer into a loyal buyer?
A)making the product easier or safer to use
B)making a product convenient to store
C)preventing spoiling or damage
D)making products easier to identify
E)promoting the brand at the point of purchase

Question

Quizplus · Accepted Answer

Packaging can make a key difference in a new marketing strategy when it meets customers' needs better.For example,a package that makes the product safer to use,more convenient to store,more resistant to spoilage,or easier to identify delivers important value to customers.The fact that a package may promote the brand at the point of purchase,while good promotion,would not likely enhance the customer experience in a way that fosters brand preference or brand insistence.

Which of the Following Qualities of Packaging Would NOT Likely