In the customer-initiated interactive communication process,
A)the message channel is no longer a factor.
B)noise is no longer a factor.
C)messages typically must be very short and simple.
D)the buyer starts the process.
E)None of these answers is correct.

Question

Quizplus · Accepted Answer

As stated in Exhibit 13-5,the customer-buyer ("receiver")initiates the communication process.

In the Customer-Initiated Interactive Communication Process