Which of the following scenarios best represents the use of earned media for promotion activities?
A)A customer tweets about a discount offer of a brand on Twitter.
B)A selling company uses Twitter to introduce its novel products.
C)A firm communicates its promotional messages to customers through online banner ads.
D)A furniture store depends on text ads on mobile phones for its promotion.
E)A kids' clothing store uses only billboards for its product promotion.

Question

Quizplus · Accepted Answer

On Facebook,a seller can choose to run a "sponsored message" (paid media)on the site.The same seller might also create a Facebook page (owned media)so that a brand's fans can "like" the page and keep up with messages it sends out.When a customer clicks "Like" on a brand page or writes something on that brand's wall,the customer's friends see it (earned media).

Which of the Following Scenarios Best Represents the Use of Earned