When a brand introduces a product with exciting new features in a market and draws huge attention among customers,which of the characteristics of Jonah Berger's STEPPS is represented?
A)Social currency
B)Triggers
C)Emotion
D)Public
E)Practical value

Question

Quizplus · Accepted Answer

Jonah Berger suggests six STEPPS-Social currency,Triggers,Emotion,Public,Practical value,and Stories-to increase pass-along.When a product's features are noticeably public,they spread more quickly.When Apple introduced the iPod,most other devices' headphones were black with black cords.Apple's white headphones stood out.

When a Brand Introduces a Product with Exciting New Features