When evaluating macro-marketing,
A)the evaluation is necessarily subjective.
B)the best approach is to consider the profit generated by individual firms within the overall system.
C)one must determine how efficiently the society's resources are used.
D)one must consider each individual firm's role in the marketing system.
E)All these answers are correct.

Question

Quizplus · Accepted Answer

Although efforts to measure satisfaction are useful,any evaluation of macro-marketing effectiveness has to be in part subjective.

When Evaluating Macro-Marketing