In measuring consumer satisfaction,marketing managers should remember that
A) customer satisfaction is a highly personal concept.
B) consumer expectations and aspirations tend to remain the same over time.
C) looking at the average level of satisfaction for a whole society provides a precise description of macro-marketing effectiveness.
D) evaluations of macro-marketing effectiveness are purely objective,in that they are based on tabulated survey results.
E) All these answers are correct.
Correct Answer:
Verified
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