Given the American economy's basic objective of meeting consumers' needs as they-the consumers-see them,it is sensible to evaluate our macro-marketing system in terms of
A)the level of consumer satisfaction.
B)how efficiently our resources are used.
C)the value of the inputs to the system.
D)our standard of living,as measured by GNI.
E)total business profits.

Question

Quizplus · Accepted Answer

Since consumer satisfaction is the basic objective,marketing's effectiveness must be measured by how well it satisfies consumers.

Given the American Economy's Basic Objective of Meeting Consumers' Needs