Which of the following is NOT a source of customer expectations?
A) Word-of-mouth communication
B) Advertising
C) Pricing
D) Sales promises
E) Target market

Question

Quizplus · Accepted Answer

Target market is not a direct source of customer expectations; it is a segment of the market that a company aims to serve. Customer expectations are typically shaped by communication, advertising, pricing, and sales promises.

Which of the Following Is NOT a Source of Customer