Home Design is a reasonably priced source for home decorating items like bronze bookends and silver candlesticks.Until its recent remodeling,customers who happened into the store were often disappointed because they expected the store to be a discount store.The front of the store had some masonry damage.Its parking lot needed repaving.Its store windows were stained and one was cracked.Now customers who enter the store expect to find unique decorating items because the outside of the store is so tastefully done.This change in servicescape was a way to narrow provider _____ of the gaps model of service quality.
A) Gap 1
B) Gap 2
C) Gap 3
D) Gap 4

Question

Quizplus · Accepted Answer

Gap 2 of the gaps model of service quality refers to the gap between the service provider's understanding of customer expectations and the actual customer expectations. By improving the store's exterior, the store was able to better manage customer expectations and deliver a more suitable service experience.

Home Design Is a Reasonably Priced Source for Home Decorating