If customers believe they have multiple service providers to choose from,or if they can provide the service for themselves,their levels of _____________ are higher than those of customer who believe it is not possible to get better service elsewhere.
A) Adequate service
B) Desired service
C) Predicted service
D) Ideal service
E) Derived service

Question

Quizplus · Accepted Answer

Adequate service refers to the minimum level of service customers are willing to accept. When customers have multiple options or can provide the service themselves, their expectations for adequate service are higher because they believe they can find or create better alternatives.

If Customers Believe They Have Multiple Service Providers to Choose