Pandora is an Internet-based music discovery service that helps its customers find and enjoy music that they like.A customer can create up to 100 unique "stations" by identifying favorite songs or artists and then Pandora's expert systems analyzes what they like and provides suggestions based on this analysis.Pandora is using ____________ to develop and maintain customer relationships.
A) Customization bonds
B) Social bonds
C) Niche marketing
D) Focused marketing
E) Structural bonds

Question

Quizplus · Accepted Answer

Pandora is using customization bonds to develop and maintain customer relationships by allowing customers to create personalized stations based on their music preferences. The expert system also analyzes the customer's preferences and provides tailored suggestions. This personalized experience strengthens the bond between the customer and the company.

Pandora Is an Internet-Based Music Discovery Service That Helps Its