Refer to Scenario: Swimco.It is particularly important for Swimco to define and develop the behaviours necessary to achieve their organizational capabilities of innovation and customer care.What theory is Swimco applying to its strategic management?
A)behavioural perspective
B)resource-based view
C)human capital
D)strategic management

Question

Quizplus · Accepted Answer

The behavioral perspective focuses on how individual and group behaviors within an organization influence its effectiveness and performance. By emphasizing the development of specific behaviors to enhance innovation and customer care, Swimco is aligning with the principles of the behavioral perspective. This approach considers the human actions and interactions as central to achieving strategic objectives.