Which of the following is LEAST likely to result in above-average,long-run value creation?
A)Create new markets through new products.
B)Attract new customers into the market.
C)Convince existing customers to buy more of a product.
D)Gain market share from rivals through product promotion.

Question

Quizplus · Accepted Answer

Gaining market share through product promotion may result in short-term gains, but it does not necessarily result in long-term value creation. It may lead to price wars and unsustainable levels of marketing spending, which may harm the company's profitability and long-term sustainability. On the other hand, creating new markets through new products, attracting new customers, and convincing existing customers to buy more of a product are all strategies that can lead to sustainable long-term growth and value creation.

Which of the Following Is LEAST Likely to Result in Above-Average,long-Run