You must conduct research to find out a great deal of information about potential customers. You need a minimum of 300 people and you know that you don't have a lot of money to conduct the research, so you will use:
A) in-office personal interviews.
B) in-home personal interviews.
C) focus group interviews.
D) mail questionnaires.
E) observation research.

Question

Quizplus · Accepted Answer

Mail questionnaires are the most cost-effective way to reach a large number of potential customers. It allows for anonymity and can reach a geographically diverse group of people. While other options like in-office and in-home personal interviews, focus group interviews, and observational research may provide more in-depth information, they are more expensive and time-consuming.

You Must Conduct Research to Find Out a Great Deal