The process of tracking behavioral information via the Web is called:
A) Web surfing.
B) Web trailing.
C) Web analytics.
D) Web engineering.
E) Web shadowing.

Question

Quizplus · Accepted Answer

The process of tracking behavioral information via the Web is called web analytics. This involves analyzing data on website traffic, user behavior, demographics, and other relevant metrics. Web analytics is an important tool for businesses and organizations looking to optimize their online presence and improve their marketing strategies. Option A (Web surfing) refers to the act of browsing the internet, while option B (Web trailing) and option E (Web shadowing) are not commonly used terms in the industry. Option D (Web engineering) is a broader term that refers to the design, development, and maintenance of websites and web applications.

The Process of Tracking Behavioral Information Via the Web Is