
People meter is a device used to measure when a television is on, to what channel it is tuned, and who in the household is watching it.
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Q22: You are searching for relevant secondary data
Q23: The primary advantage of using on-line computer
Q26: The process of collating demographic, consumer-behavior, and
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Q29: A combination of database, analytical models, and
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Q35: A representative group of individuals or households
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Q47: Name at least one of the key
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