What is the practice of marketing merchandise at a limited number of prices called?
A) product-line pricing
B) odd pricing
C) one-price pricing
D) limited pricing

Question

Quizplus · Accepted Answer

The practice of marketing merchandise at a limited number of prices is called product-line pricing. This strategy involves setting different prices for products within a product line based on factors such as quality, features, and target customer demographics. It allows companies to target different customer segments while maintaining a consistent pricing strategy. Odd pricing refers to setting prices that end in odd numbers (e.g. $9.99) to create the perception of a lower price. One-price pricing is a strategy where all customers pay the same price for a product or service, regardless of factors such as time of purchase or quantity bought. Limited pricing is not a recognized pricing strategy.

What Is the Practice of Marketing Merchandise at a Limited