Based on marketing objectives, what is the general guideline called that is intended for use in specific pricing decisions?
A) a product line
B) a pricing policy
C) a structure of prices
D) strategic pricing

Question

Quizplus · Accepted Answer

The general guideline intended for use in specific pricing decisions is called a pricing policy. The pricing policy outlines the overall pricing objectives and strategies for a company's products or services, such as maximizing profits or gaining market share. It provides guidance on how to set prices for individual products or services within the context of the company's goals and overall pricing strategy.

Based on Marketing Objectives, What Is the General Guideline Called