What is the pricing strategy that offers prices that are consistently lower than those of competitors?
A) penetration
B) skimming
C) everyday low
D) competitive

Question

Quizplus · Accepted Answer

The pricing strategy that offers prices that are consistently lower than those of competitors is known as everyday low pricing. This strategy aims to attract price-sensitive customers and maintain a competitive edge in the market. Penetration pricing involves setting low initial prices to gain market share, skimming pricing involves setting high initial prices to target early adopters or high value customers, and competitive pricing involves adjusting prices to match or beat competitors' prices.

What Is the Pricing Strategy That Offers Prices That Are