Your small business is changing over from a printed catalogue to an electronic one.You think that, while readers may miss the pleasure of flipping through pages, they'll appreciate the reduction in their paper recycling.Which of the following is the BEST way to start your message to customers about this change?
A)We will be discontinuing our print catalogue.
B)We appreciate all of our loyal customers' business! We therefore thought that we should announce a change to you ....
C)Starting next month, we'll help you continue to not only recycle, but eliminate waste! Our catalogue will change to an electronic format ....
D)Starting next month, we hope you appreciate our switch to an exciting new electronic catalogue!

Question

Quizplus · Accepted Answer

Choice C starts with a positive message about helping customers continue to recycle, while also announcing the change to an electronic catalog. It emphasizes the benefits of the electronic format and sets a tone that is both informative and environmentally conscious. Choices A, B, and D do not provide as much context or a clear explanation of the change.

Your Small Business Is Changing Over from a Printed Catalogue