Why does the complexity of an innovation affect its adoption rate?
A) because consumers are slow to adopt products they find difficult to use
B) if the product is inconsistent with the values of potential adopters
C) when a free or discounted trial is provided to delay the product acceptance
D) when the superiority of the product is visible to the consumer

Question

Quizplus · Accepted Answer

Consumers are often hesitant to adopt complex innovations because they find them difficult to use or understand. As a result, adoption is slower when the complexity of the innovation is high.

Why Does the Complexity of an Innovation Affect Its Adoption