What type of standard marketing strategy modifies only minimally for use in each of the firm's foreign markets?
A) a single-space marketing strategy
B) a monolithic marketing strategy
C) a global marketing strategy
D) a multi-domestic marketing strategy

Question

Quizplus · Accepted Answer

A global marketing strategy involves using a standardized marketing approach with minimal modifications across different foreign markets.

What Type of Standard Marketing Strategy Modifies Only Minimally for Use