What does a multi-domestic marketing strategy indicate about a firm?
A) that it customizes its marketing decisions to effectively reach individual marketplaces
B) that it disregards the principles of market segmentation
C) that it considers all foreign countries to have equally competitive situations
D) that it employs universal promotional messages

Question

Quizplus · Accepted Answer

A multi-domestic marketing strategy indicates that a firm customizes its marketing decisions to effectively reach individual marketplaces. This approach takes into account the unique cultural, social, economic, and political factors of each country or region, rather than adopting a one-size-fits-all approach. Such a strategy requires the firm to adapt its products, pricing, distribution, and promotion strategies to suit local market conditions and consumer preferences.

What Does a Multi-Domestic Marketing Strategy Indicate About a Firm