A company with a differentiation strategy focuses on making its products or services _________.
A)affordable
B)familiar
C)similar to its competitors
D)unique and special

Question

Quizplus · Accepted Answer

A differentiation strategy involves creating a unique and special product or service that stands out from competitors' offerings. This allows the company to charge a premium price and attract customers who value the distinct features of their products or services. Making the product affordable or similar would undermine the differentiation strategy. Making it familiar may be a part of building a brand, but it is not the main focus of a differentiation strategy.

A Company with a Differentiation Strategy Focuses on Making Its