Growth strategies include _________.
A)integration, allocation, horizontal diversification and vertical diversification
B)diversification, concentration, integration and stabilisation
C)vertical integration, horizontal integration, lateral integration and horizontal concentration
D)vertical integration, horizontal integration, concentration and diversification

Question

Quizplus · Accepted Answer

This is because the growth strategies mentioned in option D are the most commonly recognized categories of growth strategies. Vertical integration involves acquiring or merging with companies in the same industry but at different stages of production, while horizontal integration involves merging with or acquiring companies that operate in the same industry and at the same stage of production. Concentration involves focusing on the same products or services or in the same market, while diversification involves expanding into new products, services, or market altogether.

Growth Strategies Include _________