The three components of the Fishbein model are:
A) notable beliefs, object-attribute linkages, evaluation.
B) salient beliefs, object-attribute linkages, evaluation.
C) attributes, beliefs, importance weights.
D) characteristics, beliefs, importance weights.

Question

Quizplus · Accepted Answer

The Fishbein model consists of three components: salient beliefs, object-attribute linkages, and evaluation. Salient beliefs are the beliefs that come to mind immediately when individuals think about a particular object, like a product or a brand. Object-attribute linkages refer to how consumers connect specific attributes to the object. Evaluation refers to the overall assessment of the object based on the attributes linked to it. Thus, choice B, which includes salient beliefs, object-attribute linkages, and evaluation is the correct answer.

The Three Components of the Fishbein Model Are