How strongly consumers hold an attitude toward an object is usually related to:
A) their level of involvement with the attitude object.
B) the available income they have in relation to the cost of the desired object.
C) their belief in the objective value of the attitude object.
D) the number of positive attributes the object has.

Question

Quizplus · Accepted Answer

The strength of a consumer's attitude toward an object is often linked to their level of involvement with that object. High involvement typically means the attitude is stronger and more resistant to change, as the object is considered more personally significant.

How Strongly Consumers Hold an Attitude Toward an Object Is