Given the definition of the term "involvement," which of the following would be least likely to modify the consumer involvement a person may feel for a product?
A) the price of the product
B) the social risk of using the product
C) the basic needs of the consumer
D) the recommendations made by a reference source like Consumer Reports

Question

Quizplus · Accepted Answer

Recommendations made by a reference source like Consumer Reports are less likely to modify consumer involvement because they are external factors that do not directly affect the consumer's personal experience with the product.

Given the Definition of the Term "Involvement," Which of the Following