When the stimulus presented is below the level of the consumer's conscious awareness,the result that occurs is called:
A) oblivescence.
B) stimulus differential.
C) the limen.
D) subliminal perception.

Question

Quizplus · Accepted Answer

The term that describes a stimulus presented below the level of conscious awareness is subliminal perception. Choices A, B, and C do not accurately describe this concept.

When the Stimulus Presented Is Below the Level of the Consumer's