A billboard is positioned correctly beside a busy highway.However,the merchant that purchased the billboard is complaining that no response is being generated by his advertising message.Upon closer inspection,the billboard company determines that the typeface used is too small to be effectively read by a motorist going 100+ kmh on the highway.Which of the following sensory thresholds would be most appropriate to explain the failure of this advertisement to connect with motorists?
A) the differential threshold
B) the absolute threshold
C) the intensity threshold
D) the relative threshold

Question

Quizplus · Accepted Answer

The absolute threshold is the minimum level of stimulus intensity needed for a person to detect a particular stimulus. In this case, the typeface used on the billboard is too small to be detected by motorists traveling at high speeds, which is why the advertisement is failing to connect with them. Therefore, B(absolute threshold) is the most appropriate sensory threshold to explain the situation.

A Billboard Is Positioned Correctly Beside a Busy Highway