Question 1

A low tar claim in an advertisement for Brand X cigarettes proved to be misleading.Which Act was violated and why?

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Question 2

Jennifer has a new product line of small homeware products on which she wants to get some detailed feedback.What type of research technique might you recommend and why?

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Question 3

What is observational research? Give an example

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Question 4

What are social media? Give an example.

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Question 5

Frog Box is a Canadian company that offers consumers re-usable moving boxes and donates a percentage of its revenue to frog habitat restoration.Discuss the two main marketing processes that are being used by this company.

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Question 6

Distinguish between green marketing and social marketing.

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Question 7

Susan and George are working for the City of North Vancouver and are interested in investigating how people interact at their local dog park.They know that people often report antisocial behaviour (failure to collect dog feces,uncontrolled dogs,etc.)as a problem,but a recent survey has shown very few self-reports of anti-social behaviour.What research technique might be useful here and why?

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Question 8

What is CSR? Give an example.

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Question 9

An illegal business practice in any given country could or could not be considered unethical.Explain.

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Question 10

Compare and contrast focus group research with interview research.

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Question 11

Ella feels that her little brother has a psychological dependence on playing video games.She feels that he has become obsessed with the games and that playing the games interfers with other aspects of his life.Using terminology from the textbook,how would you characterize his behaviour?

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Question 12

In the early stages of development,what was the field of consumer behaviour known as? What important understanding of the exchange process does this change in name reflect?

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Question 13

What is Transformative Consumer Research? Give an example.

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Question 14

A clergyman of a small inner-city parish has spent time defacing billboards advertising the local casino.Explain his behaviour.

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Question 15

What is compulsive consumption and how does it differ from impulse buying?

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Question 16

Describe what is meant by a "culture of participation."

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Question 17

What is culture jamming? Give an example.

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Question 18

Define demographics.Next,using information that you have learned from the text about the demographics of consumers,identify three marketing opportunities that match demographic trends.Justify your opportunities with specifics from your demographic appraisal.

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Question 19

List the three stages of the consumption process,indicating for each stage some of the issues of concern to the consumer as well as to the marketer.

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Question 20

Compare and contrast primary and secondary research.

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Quiz 1: An Introduction to Consumer Behaviour