At times Pepsi and Coke have been accused of causing psychological dependence due to the levels of caffeine in their colas.This is known as:
A) psychological marketing.
B) consumer addiction.
C) social marketing.
D) brand loyalty.

Question

Quizplus · Accepted Answer

Psychological dependence caused by the caffeine in Pepsi and Coke is known as consumer addiction, which can lead to a habitual consumption of the product. Psychological marketing refers to the use of psychological principles in marketing strategies, social marketing aims to promote social good, and brand loyalty is a positive relationship between a consumer and a brand. None of these terms accurately describe the phenomenon in question.

At Times Pepsi and Coke Have Been Accused of Causing