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Google's Fixed Assets,including Its Headquarters ("The Googleplex")and Server Farms Are

Question 38

Multiple Choice

Google's fixed assets,including its headquarters ("The Googleplex") and server farms are valued at $5 billion while the Google brand is valued at over $100 billion.Apple's physical attributes are valued at $2 billion while its brand is valued at over $63 billion.What can be derived from this?


A) Physical attributes are not effective resources in the quest for competitive advantage.
B) Intangible assets, while invisible, contribute more to competitive advantage than do tangible assets.
C) There is a high degree of resource mobility in this strategic group.
D) Google will have a sustained competitive advantage over Apple.

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