Intangible assets add great value to a firm because:
A) A firm's reputation and brand equity are accumulated quickly and can be leveraged easily.
B) A firm's culture, knowledge and intellectual property take time to develop and are generally difficult to imitate.
C) Tangible assets require a high degree of capital; intangible assets do not.
D) All of these.

Question

Quizplus · Accepted Answer

Intangible assets are acquired over long periods of time and are generally difficult to imitate.

Intangible Assets Add Great Value to a Firm Because