Measuring how a customer views a firm under the balanced-scorecard framework is important because:
A) Customer perspective is directly linked to firm revenues and profits.
B) The customer viewpoint tells a firm much needed information about rivals.
C) Surveying customers makes them feel important to the firm.
D) It is a good indicator of future stock price.

Question

Quizplus · Accepted Answer

Customer perspective is directly linked to firm revenues and profits and this is why it is included in the balanced-scorecard framework.

Measuring How a Customer Views a Firm Under the Balanced-Scorecard