Using either the accounting profitability or shareholder value creation approach to determine whether Microsoft or Google have competitive advantage(s)is complicated by the fact that:
A) The key to their performance is based on intangible assets.
B) The technology sector is difficult to evaluate.
C) One-dimensional approaches reveal the best information.
D) They have no tangible assets.

Question

Quizplus · Accepted Answer

Assessing competitive advantage when it comes to Microsoft and Google is difficult because the key to their performance is based largely on intangible assets.

Using Either the Accounting Profitability or Shareholder Value Creation Approach