When viewed from a balanced-scorecard approach,a strategic objective for a firm is to:
A) Balance the firm's investment portfolio in order to minimize risk.
B) Take incremental strategic actions to protect the firm from retaliation.
C) Integrate internal and external performance data to assess and strengthen the firm's current position.
D) Integrate internal departments and processes and flatten the organization.

Question

Quizplus · Accepted Answer

Under the balanced-scorecard approach to assessing competitive advantage, a firm will integrate internal and external performance data in order to get a view of the firm's current state.

When Viewed from a Balanced-Scorecard Approach,a Strategic Objective for a Firm