Under the economic value creation framework,value can be viewed as:
A) How much the product improves along the value chain.
B) The firm's book value of the product line.
C) The consumer's maximum willingness to pay.
D) How important the product is to the firm's overall strategy.

Question

Quizplus · Accepted Answer

Under the economic value creation framework, value represents the value of the product to the consumer, which is reflected in the consumer's maximum willingness to pay.

Under the Economic Value Creation Framework,value Can Be Viewed As