When online purchases are backed by guarantees and other security measures,which cultural group is most likely to be willing to make the online purchase?
A)Power cultures
B)Communist cultures
C)Individualistic cultures
D)Middle Eastern cultures
E)Collectivist cultures

Question

Quizplus · Accepted Answer

Research suggests that individualistic cultures (which are prevalent in developed economies like the U.S. )are more likely to trust e-commerce because purchases are backed by mechanisms based on individualistic cultural norms: guarantees,laws and policies,and security measures.

When Online Purchases Are Backed by Guarantees and Other Security