How can an organization determine the success of their investment in social media?
A)By tracking the number of "likes"
B)By tracking the cost of upkeep
C)Using quantifiable metrics
D)Using customer reviews and opinions posted on the sites
E)By using customer surveys

Question

Quizplus · Accepted Answer

The more quantifiable your metrics are,the more easily you will be able to determine whether your communication is a success and how you make it even better.

How Can an Organization Determine the Success of Their Investment