How can a company turn an unhappy customer into a brand advocate?
A)By avoiding social media tools
B)By granting the claim or request
C)By explaining how the customer was at fault
D)By identifying a solution
E)By allowing the customer to post feedback on social media outlets such as Yelp

Question

Quizplus · Accepted Answer

Research also indicates that "customers with issues that are resolved quickly can often turn into loyal customers and even brand advocates." To achieve a positive result,craft a response that shows understanding for the customer's complaint,apologizes when appropriate,and identifies a solution.

How Can a Company Turn an Unhappy Customer into a Brand