Question 1

In the course of creating an effective business message,excellent business thinkers are most likely to

Accepted Answer

Excellent business thinkers possess a number of characteristics.First,they clearly and precisely identify and articulate key questions and problems.Second,they gather information from a variety of sources.Third,they make well-reasoned conclusions and solutions.Fourth,they remain open to alternatives to approaching and reasoning about the business problem-that is,they are mentally flexible.

Question 2

In the context of the AIM planning process,which of the following tends to be the single most important planning step?

Accepted Answer

For many messages,identifying reader benefits and constraints is the single most important planning step.

Question 3

Rich needs to choose someone to analyze the following problem and suggest potential solutions: The company is having trouble recruiting employees with the right skills.Which of the following employees should he choose?

Accepted Answer

Excellent business thinkers possess a number of characteristics.First,they clearly and precisely identify and articulate key questions and problems.Second,they gather information from a variety of sources.Third,they make well-reasoned conclusions and solutions.Fourth,they remain open to alternatives to approaching and reasoning about the business problem-that is,they are mentally flexible.Will's ability to explain complex issues clearly marks him as the best choice.

Question 4

Which of the following is typically included in the writing stage of developing an effective business message?

Accepted Answer

In order to create an effective business message,during the drafting stage you should set a positive and other-oriented tone,make the message easy to read,and make the message easy to navigate.

Question 5

Which of the following is something an excellent business writer would do?

Accepted Answer

Expert business writers not only produce more effective written communications,but they also do so more quickly than average writers.Their secret is to devote a much higher percentage of their time to the planning and reviewing stages.

Question 6

In the context of dealing with business problems,which of the following should ideally be the first step?

Accepted Answer

To remain competitive and profitable,businesses constantly need to identify and overcome problems.The first step in problem solving is identifying business problems.This involves understanding an organization's business objectives and related challenges.It involves asking many questions from a lot of angles.

Question 7

To break out of the reputation of an inexperienced newcomer,a person should

Accepted Answer

To break out of a reputation as an inexperienced newcomer one should attend a lot of meetings to get to know as many colleagues as possible.

Question 8

Facts are statements that

Accepted Answer

Facts are statements that can be relied on with a fair amount of certainty (most things are not absolutely certain in the business world)and can be observed objectively.

Question 9

During which step in the AIM planning process should you consider the constraints your readers face?

Accepted Answer

The first step in the AIM planning process for developing influential messages is analyzing the needs of your audience.This includes envisioning both reader benefits and reader constraints.

Question 10

Alan is mentoring Pat,a younger colleague,in how to be a better business writer.As Pat was writing her last memo,she did the following things.Which one will Alan tell her she needs to change?

Accepted Answer

As you craft business messages,it is advisable that you maintain a listener-centered approach.In the listener-centered approach,you seek as much input as reasonably possible from colleagues,clients,and customers.You ask them about their opinions,preferences,and areas of expertise.Pat did not do this,instead drawing primarily on her own opinions and expertise.

Question 11

Which of the following is typically included in the reviewing stage of writing an effective business message?

Accepted Answer

In order to create an effective business message,during the reviewing stage you should ensure that the communication is fair,consider whether your message is effective,and remove any distractions.

Question 12

Which statement describes how writers should address the priorities of their targeted audience during the AIM planning process?

Accepted Answer

Priorities involve ranking or assigning importance to things,such as projects,goals,and tasks.Priorities tend to shift more often than values.

Question 13

Pete,the marketing manager at Regal,believes that an employee should always act ethically and should also report instances of unethical behavior that he or she encounters.This belief held by Pete is an example of a

Accepted Answer

Values refer to enduring beliefs and ideals that individuals hold.

Question 14

_____ involve ranking or assigning importance to things,such as projects,goals,and tasks.

Accepted Answer

Priorities involve ranking or assigning importance to things,such as projects,goals,and tasks.Priorities tend to shift more often than values.

Question 15

Which of the following is typically included in the planning stage of writing an effective business message?

Accepted Answer

In order to create an effective business message,during the planning stage you should understand the needs of the audience,generate the best of ideas to address a business issue and identify the primary message and key points.

Question 16

Which of the following is a goal of the AIM planning process?

Accepted Answer

The AIM planning process unleashes your best thinking and allows you to deliver influential messages.

Question 17

Carlos has been assigned the task of creating an effective business message aimed at encouraging healthy habits in the workplace.He uses the AIM planning process.Which of the following should he do during the information gathering stage?

Accepted Answer

The information gathering step of the AIM planning process includes clearly identifying key questions and problems.

Question 18

Analyzing a business problem typically involves

Accepted Answer

Analyzing a business problem typically involves uncovering relevant facts,making conclusions,and taking positions.

Question 19

Which of the following illustrates a characteristic of an excellent business thinker?

Accepted Answer