Which of the following is the most expensive media for sending mass sales messages?
A) online banner ads
B) mass emails
C) online pop-up ads
D) hard-copy letters
E) company website ads

Question

Quizplus · Accepted Answer

Since mass emails and online ads are much less expensive than hard-copy sales letters (costs generally involve purchasing consumer email lists and online ads but no paper or postage),expected success rates may be much lower.

Which of the Following Is the Most Expensive Media for Sending